Since opening in 1978 mad has established itself as Barcelona’s most important fashion destination thanks to a modern and innovative approach and its great vision, committing to brands succeeding internationally although still unknown in Spain. Always banking on the best creations in the world of women’s fashions, Eduard and Albert Canut managed to forge mad into a top destination for exclusive brands in Barcelona, creating an exceptional space that soon became Barcelona’s fashion showcase par excellence.

Guided by a distinctive focus bringing together carefully chosen products by designers, both recognised and emerging, they created a landmark space where one can find brands like N21, Joseph, Herno, Roberto Cavalli, and Missoni, in addition to their exclusive, personal collection and customised atelier where the customer can design, together with Eduard, the design she desires. In 2014 mad gave rise to the Mad Room, a space dedicated to menswear with a continued commitment to exposing Barcelona men to new trends through carefully selected brands, thereby creating a style with a very direct message for the contemporary man.